Digital Marketing

Job Description

# Job Description: Digital Marketing Executive **Job Title:** Digital Marketing Executive **Department:** Marketing **Experience:** 0–3 Years **Employment Type:** Full-Time **Location:** Noida ## Job Summary We are looking for a creative, result-oriented Digital Marketing Executive to manage digital marketing campaigns, improve online visibility, generate quality leads, and help grow the company's online presence. ## Key Responsibilities - Plan and execute digital marketing strategies across multiple platforms. - Manage Google Ads and Meta Ads (Facebook and Instagram). - Plan and publish social media posts, reels, stories, and promotional campaigns. - Conduct keyword research and implement on-page and off-page SEO activities. - Manage website content, landing pages, and basic website updates. - Generate quality leads and optimize campaigns to improve conversion rates. - Monitor campaign performance, website traffic, CPL, CTR, and ROI. - Create weekly and monthly marketing performance reports. - Coordinate with graphic designers, video editors, and sales teams. - Analyze competitors, market trends, and audience behavior. - Manage Google Business Profile and support local SEO activities. ## Required Skills - Knowledge of Google Ads and Meta Ads. - Understanding of SEO, social media marketing, and lead generation. - Familiarity with Google Analytics 4 and Google Search Console. - Basic knowledge of Canva and content creation. - Good communication, analytical, and problem-solving skills. - Ability to manage multiple projects and meet deadlines. ## Qualifications - Graduate in Marketing, Business, Mass Communication, or a related field; relevant skills and practical experience are also welcome. - Freshers with practical knowledge and a strong willingness to learn may apply. - Candidates with experience managing live advertising campaigns will be preferred. ## Performance Indicators (KPIs) - Quality leads generated. - Cost per lead and conversion rate. - Organic website traffic and keyword growth. - Social media reach and engagement. - Campaign ROI and marketing performance. - Timely execution of campaigns and reporting.